
Customer satisfaction is key to our business and having been voted
Modern Jewelers
Best Jewelry Store for the past ten years.

Whether you’re a neighbor or a visitor to Bay Street in Historic Beaufort, SC, our knowledgeable staff looks forward to treating you like family and providing you with friendly, professional and personal service.
Why Visit Modern Jewelers?
“We’re now registering the grandchildren of some of our first brides.” — The Cuppia Family, Owners
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Third-Generation Expertise: Family-owned and operated for over 75 years.
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Full-Service Registry: A beloved Beaufort tradition for brides and grooms.
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In-House Services: Professional engraving, appraisals, and custom jewelry design.
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Historic Charm: Located at 807 Bay Street, surrounded by the timeless beauty of the Beaufort River and the Henry C. Chambers Waterfront Park.
Visit us today to find a gift for anyone (and perhaps a little something for yourself).
The Cuppias : 70 Years of Serving Beaufort
The Cuppia family business, Modern Jewelers, located at 807 Bay Street is a downtown Beaufort institution that’s now celebrating 70 years of service to the community. The story of their business reflects the evolution of downtown Beaufort from the late 1940s to the present day, and is also a story of adapting to the changing times and economic environment in our small, historic town. At the heart of the business are three generations of the family who have owned, managed and worked at Modern Jewelers during most of its existence…
Saying “Yes” to Forever: Finding Your Perfect Ring at Modern Jewelers in Downtown Beaufort
Modern Jewelers boasts an extensive collection of engagement and wedding rings, catering to a diverse range of tastes and preferences. Whether you envision a classic solitaire, a dazzling halo setting, a timeless three-stone design, or something entirely unique, you’ll find a wide selection of stunning pieces to explore. Their showcases gleam with diamonds of various cuts, clarities, and colors, as well as an array of precious metals like platinum, gold, and white gold…
Unearthing Timeless Treasures: A Journey Through Estate Jewelry at Modern Jewelers in Downtown Beaufort
In the heart of historic Downtown Beaufort, South Carolina, where charm whispers from every cobblestone and Spanish moss sways with the gentle sea breeze, lies a haven for discerning jewelry lovers: Modern Jewelers. While their showcases gleam with contemporary designs, it’s their exceptional collection of estate jewelry that truly sets them apart, offering a tangible connection to bygone eras and a unique opportunity to own a piece of history…
A World-Class Selection of Name Brands
We pride ourselves on being a premier destination for timeless gifts. From elegant tabletop pieces to coastal-inspired accents, we carry the names you know and love:
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For the Collector: Stunning Waterford Crystal, Vietri Italian ceramics, and Juliska.
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Artful Entertaining: Distinctive metalware from Beatriz Ball, Arthur Court, and Mariposa, plus the classic patterns of Spode.
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Coastal Style: Lowcountry favorites like Spartina 449, Ocean Jewelry, and the ruggedly functional Toadfish.
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Home & Lifestyle: Fragrant Archipelago Candles, heirloom-quality Salisbury Pewter, and much more.











